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Вы здесь » Josh Hartnett Forum » Новости. News » Джош Хартнетт в рекламе BMW/Josh Hartnett in advertising BMW


Джош Хартнетт в рекламе BMW/Josh Hartnett in advertising BMW

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How Does it Feel Like to Drive the BMW i3?

BMW is apparently shifting its focus in promoting the i3 from the car’s eco-friendly character to the driving experience it brings to the table. Since the Germans are claiming that this EV is driving like a proper car, they might very well do so.

That’s why they launched a brand new platform that allows users to take a joy ride in the i3 alongside other drivers from around the world, to see their reaction to the instantaneous torque provided by the electric motor fitted on the rear axle of the car.

Since, according to BMW, the videos weren’t staged in any way the reactions should be genuine and untampered with. If that’s true, then the i3 is quite an amazing machine, judging solely by the way people responded to it in the video below.

“We realised right away, after the first test-drives, that we should utilise the excitement of BMW i3 test-drivers for a really authentic and unique form of communication,” explained Dr. Steven Althaus, head of BMW Brand Management and Marketing Services BMW Group.

“The online campaign networks reality and marketing and provides an honest insight into the BMW i3 driving experience,” he added.

The scenes were filmed in Berlin, London and Madrid and 107 people in total got to enjoy the new i3. Over 30 hours of film were recorded, only the best reactions making it to the online platform, of course.

If you wanted to be amongst the people that got to experience the i3 hands-on, don’t be disappointed. More test drives are scheduled to take place in Paris, Amsterdam and Oslo later on this year.

In case you don’t live in these 3 European capitals either, fear not as you can enjoy the i3 online, on its dedicated microsite, where you can change drivers, modify the camera angle or skip to the next team, making it a complete virtual test-drive.

Oh, and Josh Hartnett’s also in the video below. Check out his first reaction!
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Такое чувство, что сняли скрытой камерой)
good, good, good - это он о BMW или о своей прическе, поправив ее в боковом зеркальце?

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gall написал(а):

Такое чувство, что сняли скрытой камерой)
good, good, good - это он о BMW или о своей прическе, поправив ее в боковом зеркальце?


Один раз - о машине, второй - о прическе, ну, и третий - о девушке рядом))

Милая реклама - домашняя такая, что ли.

Отредактировано valerie (2014-04-29 22:44:40)

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gall написал(а):

Такое чувство, что сняли скрытой камерой)

Да, Джош такой милый и естественный в этой рекламе, что не скажешь, будто специально снимали.

valerie написал(а):

Один раз - о машине, второй - о прическе, ну, и третий - о девушке рядом))

Кокетничал)))

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http://sf.uploads.ru/t/8REKS.jpg
Сайт    iMotor Times апрель 2014
Реклама BMW i3, эта модель- первый электромобиль у BMW.
BMW i3 Films Happy Reactions From Average Test Drivers
If you really want to know the practical advantages of a new type of vehicle, invite a bunch of average, hard working folks (and Josh Hartnett, pictured above) to step inside and have a drive through their favorite city. “We realised right away, after the first test-drives, that we should utilize the excitement of BMW i3 test-drivers for a really authentic and unique form of communication,” said the head of BMW Brand Management and Marketing Services, Dr. Steven Althaus.

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